Rebeccah Mullen

Digital Strategy

Marketing & Campaign Strategy

Platform Development

Content Development

I am a digital strategist with over 20 years experience designing audience growth and system integration strategies for tech, government, media, and non-profit organizations.

I manage external and internal communications for major organizations, administer and develop CRM and CMS platforms, create and execute marketing campaigns using social media, email, and SEO, and build websites that integrate all the above into a unified brand package that engages audiences.

I advocate for the #openweb, and believe that privacy, content and data policy should be the cornerstone of every organization. And last, I am and will always be #communityinspired.

Resume

What I Do

Digital Strategy

It's important to be able to see the big picture, especially when multiple projects, goals and timelines compete for attention and require prioritization. I design solutions that enhance content, amplify communications, and integrate digital platforms, so that stakeholders across the organization can achieve their goals.

Platform Development

I bring it all together. I fix what's broken, build what your team needs right now, and work with you to chart the correct path forward. You might not need a major shift. Sometimes you already have what you need to succeed, and I can help you tie it all together. If you don't, I move mountains to get you to where you need to be.

Marketing & Campaign Strategy

I energize channels with award-winning campaigns and creative content that elevates marketing campaigns, product launches, program updates, public events, online engagement, and fundraising activities. I can speak knowledgeably to audiences in technology, government, entertainment and the non-profit sector⁠ — and I know that the key to success is to listen to your followers.

Content Development

I am a maker at heart. I write, design, edit and produce graphics, photography, print publications, videos, website UX, datasets, and more. I excel at building and refining brand experiences that expand and define an organization's voice and narrative.

Connections

Resume

Just a tip top hip hop tech tactician.

Experience

April 2014-July 2019

VANCOUVER FOUNDATION

Manager of Communications, Office of the President

• Represented the President & CEO’s office • designed and executed communications digital strategy • updated brand and tagline • oversaw development for all internal and external websites • designed, developed & implemented 1st community foundation Open Licensing Policy • led internal communications • manager of editorial calendar • oversaw social media • executed major marketing campaigns • produced digital and print content • created and managed datasets • administrator of Salesforce Chatter, Salesforce, Drupal CMS, Sharepoint intranet, Pardot email marketing, WordPress, Facebook Business, Hootsuite, Google Analytics, Google AdWords, Google Search Console, SurveyMonkey, Critical Mention & Meltwater media monitoring platforms.

March 2012 – January 2014

MOZILLA FOUNDATION

Social Media, Content Producer

• Led social media channels for Mozilla & Mozilla’s Webmaker Project • supported product marketing & product launches • promoted international events • grew global audience engagement • attracted over 265,000 new followers on Facebook, Twitter, and Tumblr • published an average of 10 posts/day • executed social media strategy for EOY fundraising campaign • earned 3,176 mentions of #ilovetheweb with 4.9M social media impressions • led creative for Webmaker Video Marketing Materials, winning 2012's RGD Social Good Design Award.

February 2005 – April 2013 (8 years, 3 months) Vancouver

REBECCAH MULLEN COMMUNICATIONS &

Lead, Project Management

Select Clients include • Social Media & Website Manager, Content Developer for City of Vancouver, Office of the Mayor, (Contract) March 2011 – July 2011 • Website and Data Development plus Email Campaign Management for Vision Vancouver Municipal Campaign, (Contract) August-November 2011

January 2001 – April 2002

BENTO BOX MEDIA

Lead Generation, Proposal writer, Marketing & Communications, Project Management

• Launched 8 new projects with existing clients, landed 9 new clients • project managed internal rebrand • secondary client relationship manager • lead proposal writer • authored media awareness campaigns resulting in Bento Box’s 2001 Georgia Straight’s Best of Vancouver issue ‘Best Web Design Company’ • landed feature company profiles on Adobe.com and Azure Design & Architecture Magazine.