Rebeccah Mullen

Digital Strategy

Marketing & Campaign Strategy

Platform Development

Content Development

I am a digital strategist with over 16 years experience designing creative communications, marketing solutions, and platform integration strategies for tech, government, media, and non-profit organizations.

I manage external and internal communications for major organizations, administer and develop CRM and CMS platforms, create and execute marketing campaigns using social media, email, and SEO, and build websites that integrate all the above into a unified brand package that engages audiences.

I advocate for the #openweb, and believe that privacy, content and data policy should be the cornerstone of every organization. And last, I am and will always be #communityinspired.

Resume

What I Do

Digital Strategy

It's important to be able to see the big picture, especially when multiple projects, goals and timelines compete for attention and require prioritization. I design solutions that enhance content, amplify communications, and integrate digital platforms, so that stakeholders across the organization can achieve their goals.

Platform Development

I bring it all together. I fix what's broken, build what your team needs right now, and work with you to chart the correct path forward. You might not need a major shift. Sometimes you already have what you need to succeed, and I can help you tie it all together. If you don't, I move mountains to get you to where you need to be.

Marketing & Campaign Strategy

I energize channels with award-winning campaigns and creative content that elevates marketing campaigns, product launches, program updates, public events, online engagement, and fundraising activities. I can speak knowledgeably to audiences in technology, government, entertainment and the non-profit sector⁠ — and I know that the key to success is to listen to your followers.

Content Development

I am a maker at heart. I write, design, edit and produce graphics, photography, print publications, videos, website UX, datasets, and more. I excel at building and refining brand experiences that expand and define an organization's voice and narrative.

Connections

Resume

Just a tip top hip hop tech tactician.

Experience

April 2014-July 2019

VANCOUVER FOUNDATION

Manager of Communications, Office of the President

CONTENT

• Published an avg. of 20 blog posts, media releases, newsletters & events invitations per month on website, intranet and email
• Published +55 social media posts across Facebook, Twitter, LinkedIn & Instagram per month
• Managed editorial calendar for content publishing and coordinated +15 staff contributors.

CAMPAIGNS

• Accomplished 70% open rate for 11 key audiences
• Drove click engagement to 40-65% for top 10 senders through new email list segmentation and content personalization
• Engaged 68% of total participants for annual campaign
• Onboarded +2.5K new contacts to Salesforce CRM
• Tracked social media activity for +430 partner events
• Sent personalized emails to over 19k organization contacts.

SEO OPTIMIZATION

• Increased inbound website traffic, search & click rates by 65-85% YoY from 2014 to 2019 through landing page redesign, content featurization, enhanced search capability, webforms and onramps leading to +4k new contacts within 1 year.

SEGMENTATION

• Designed and coded 12 branded email templates for Mailchimp, Constant Contact, and Pardot
• Executed list segmentation, de-duplication process, and conducted CASL compliance review for over 20k contacts.

POLICY

• Designed, developed & implemented 1st community foundation Open Licensing Policy & national stakeholder campaign.

STRATEGY

• Led digital strategy 2014-2019.

ADMINISTRATION & ANALYTICS

• Primary Admin for Salesforce, Pardot email marketing, Drupal CMS, Sharepoint intranet, WordPress, Facebook Business, Hootsuite, Google Analytics, Google AdWords, Google Search Console, SurveyMonkey, Critical Mention & Meltwater media monitoring platforms.