Do what you love…
Pajiba.com has attracted one of the most compelling online communities to be found anywhere. Their audience is extremely literate, picky, and attracted to subtext like moths to a flame. With a tagline of ‘Scathing and Bitchy’, your work has to be good.
I create Social Media Campaigns for the site – themed events that encompass an entire day’s worth of articles, reviews, links and interactive materials. As well as creating the visuals for these Campaigns, I occasionally write articles.
This article was created for Pa’Eh’Ba Day – The Hat Strikes Back. The entire day was filled with various bits of Canadiana – unsung movies, films and yes – TV shows that the Canadian readership felt best represented our identity.
SCTV is the show that I consider to be the genesis of almost all modern comedy, and when I realized that there wasn’t much information available, I decided to create this extensively researched article. I intended to provide information that was not already available online, and find a way to unify the content that was scattered piecemeal all over YouTube.