Pajiba.com – Paheeba Day Posters

I have included the links to the three poster set/articles I created for the day not because they display my extensive writing skills (they are in fact, the jellybean of brevity) but because they show a strong knowledge of the culture of the audience, and how I was able to create a theme across 16 high concept images as well as engage the target audience.

This slideshow requires JavaScript.

We’re all in this together.

Pajiba.com is the client of my dreams. There has never been a (virtual) blank stare from site owner, Dustin Rowles, when I pitched my craziest ideas (although there may possibly have been a few private moments of doubt that what I proposed could be pulled off in time).

The community at pajiba.com is very strong – united in part by the incredible charm, intelligence and snark of one woman, Amanda Amos, also known as AlabamaPink, who shared her journey from parenthood through to her eventual death from leukemia. ‘Paheeba Day‘ was created by some of the women who comment on the site to entertain her while in the hospital – a series of smart, female-centric articles sure to please her. The second annual Paheeba Day became an opportunity to raise funds for her young child and for research in her memory.

I have included the links to the three poster set/articles I created for the day not because they display my extensive writing skills (they are in fact, the jellybean of brevity) but because they show a strong knowledge of the culture of the audience, and how I was able to create a theme across 16 high concept images as well as engage the target audience.

I collaborated with 16 individuals over the course of one and a half months, integrated the site mascot – a female version of the Godtopus, a commenter-created anti-deity – and as one commenter suggested – ‘made posters out of Posters’. The comments below the articles made every late hour overwhelmingly worth my while.

Sweet Home, Alabama

She Was More Like a Beauty Queen from a Movie Scene

Are You There, Godtopussy? It’s Me, Replica

Please do opine!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s