Webmaker Branding for Mozilla Festival Launch

Creative direction, project management

Project management and creative direction for a video bumper and interstitial series to display on over 15 monitors on-site at Mozilla Festival 2012 which featured the Webmaker launch as its Keynote event.


About the project:

The perpetually rotating branding visuals flooded the monitors on 9-floors of Mozilla’s Festival space, creating an atmosphere of excitement and focus on the Foundation’s primary Education initiative of the year.

The graphics sequence created by award-winning Motion Visual Designer, Bienvenido Cruz created an exciting articulation of the logotype (a needle and thread sewing a badge) in action and added a higher level of polish to the overall product launch assets.


  • Mozilla Foundation MozFest

  • 2013