Resume

Current Role

March 2020 to present
Digital Interventions Healthcare Program

Solutions Architect


Designed and delivered external-to-internal migration of digital health program within a 6-month timeline.

Delivered Drupal 9 frontend website & backend database solution featuring Twilio SMS/Text, Comm100 Live Chat, and Envoke email automation.

Reduced annual digital services costs by one-third.

Migrated +50k clients.

Designed and delivered FoIPPA compliant data migration and CASL compliant communications campaign to re-engage program members.

Managed $250k annual budget, vendor relationships, contracts, and project timelines.

Administrated all digital service line and marketing platforms, managed service agreements, statements of work, and project deliverables.

Delivered monthly, quarterly, and annual performance reports.

Re-designed digital health care program KPIs and Client Journeys.

Implemented new data acquisition webforms, reporting modules, and Google Tag tracking across all services.

Used insights to deliver continuous service line quality improvements and track efficacy of Digital Marketing activity.

March 2020 to present
Digital Interventions Healthcare Program

Marketing Manager


Managed 3-person marketing team.

Redesigned Digital Marketing strategy and optimized SEO and Search advertising strategy.

Initiated brand awareness campaigns, supported national partnership campaigns.

Oversaw annual allocation of +$150k, across print, social media, and Google advertising platforms.

Experience

April 2014-July 2019
VANCOUVER FOUNDATION

Manager of Communications, Office of the President


Led digital strategy 2014-2019.

Managed editorial calendar for content publishing and coordinated +15 staff contributors.

Onboarded +2.5K new contacts to Salesforce CRM & Published personalized email campaigns to over 19k organization contacts.

Tracked social media activity for +430 partner events

Increased inbound website traffic, search & click rates by 65-85% YoY from 2014 to 2019 through landing page redesign, featured content, enhanced search capability, webforms and landing pages, leading to +4k new contacts within 1 year.

Coded email templates and segmentation rules in Mailchimp, Constant Contact, and Pardot; de-duplicated lists, and acquired CASL compliance opt-in process for over 20k contacts.

Designed, developed & implemented 1st community foundation Open Licensing Policy & national stakeholder campaign.

March 2012 - January 2014
MOZILLA FOUNDATION

Social Media, Content Producer

Led social media strategy for @Mozilla, Firefox Special Features and Extensions & Mozilla Foundation's Webmaker Projects.

Drove product awareness and software adoption; met aggressive earned media engagement goals, supported global public engagements, coordinated annual events, and executed global fundraising campaigns across web and social media.

Executed product & features launch campaigns across social media, created content assets to support product content libraries, and met user engagement goals and objectives.

Developed robust editorial calendar of custom social creative, including text, image, and video content for key Mozilla communications channels.

Attracted over 265,000 new followers on Facebook, Twitter, and Tumblr through creative content strategy.

Published an average of 10 posts/day across social media and earned 3,176 mentions of #ilovetheweb with 4.9M social media impressions without paid advertising.

Analyzed web traffic and metrics; audited, reported and collaborated on social intelligence and social listening data.

Led creative for Webmaker Video Marketing Materials, winning 2012's RGD Social Good Design Award.

February 2010 - April 2013 (3 years) Vancouver
REBECCAH MULLEN COMMUNICATIONS & DESIGN

Principal

Select Clients include:

Social Media & Website Manager, Content Developer for City of Vancouver, Office of the Mayor, (Contract) March 2011 - July 2011

Website and Data Development plus Email Campaign Management for Vision Vancouver Municipal Campaign, (Contract)
August-November 2011

Education

2019
BCFED OH&S Committee Education

Occupational Health & Safety Committee Part I, 2019

2017, 2018
UBC Sauder School of Business

Web Analytics for Site Optimization, 2017

Measuring Marketing Campaigns Online, 2017

Understanding and Managing Change, 2018

Capilano University

Graphic Design & Illustration Program

Langara College

Fine Arts Diploma Program

Skills & Expertise

Digital Transformation

90%

Project Management

90%

Website Development

90%

Digital Marketing & Social Media

95%

Creative Content, Campaigns & Distribution

90%

Policy Development & Compliance (Open Licensing, CASL, FOIPPA)

80%

Administration & Technical

Google Analytics, AdWords, Search Console, Tag Manager Administration

85%

Meta Business Suite (+Instagram), Twitter, YouTube, LinkedIn Ad Platforms

90%

Drupal 8 & 9 (CMS + CRM), WordPress

90%

Twilio SMS & Comm100 LiveChat Administration

70%

Email Administration (Envoke, Pardot, Constant Contact, MailChimp)

90%

Adobe Creative Suite, Canva, Camtasia

90%

Salesforce Non-Profit Cloud, Pardot Admin, Chatter, Communities

50%

Windows 10, Office 365 & Sharepoint Administration

75%

VPN, SFTP, Security Compliance & Administration

80%

Critical Mention, Simply Measured, Agency Analytics, Meltwater

85%
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