Resume

Experience

April 2014-July 2019
VANCOUVER FOUNDATION

Manager of Communications, Office of the President

CONTENT

• Published an avg. of 20 blog posts, media releases, newsletters & events invitations per month on website, intranet and email
• Published +55 social media posts across Facebook, Twitter, LinkedIn & Instagram per month
• Managed editorial calendar for content publishing and coordinated +15 staff contributors.

CAMPAIGNS

• Accomplished 70% open rate for 11 key audiences
• Drove click engagement to 40-65% for top 10 senders through new email list segmentation and content personalization
• Engaged 68% of total participants for annual campaign
• Onboarded +2.5K new contacts to Salesforce CRM
• Tracked social media activity for +430 partner events
• Sent personalized emails to over 19k organization contacts.

SEO OPTIMIZATION

• Increased inbound website traffic, search & click rates by 65-85% YoY from 2014 to 2019 through landing page redesign, content featurization, enhanced search capability, webforms and onramps leading to +4k new contacts within 1 year.

SEGMENTATION

• Designed and coded 12 branded email templates for Mailchimp, Constant Contact, and Pardot
• Executed list segmentation, de-duplication process, and conducted CASL compliance review for over 20k contacts.

POLICY

• Designed, developed & implemented 1st community foundation Open Licensing Policy & national stakeholder campaign.

STRATEGY

• Led digital strategy 2014-2019.

ADMINISTRATION & ANALYTICS

• Primary Admin for Salesforce, Pardot email marketing, Drupal CMS, Sharepoint intranet, WordPress, Facebook Business, Hootsuite, Google Analytics, Google AdWords, Google Search Console, SurveyMonkey, Critical Mention & Meltwater media monitoring platforms.

March 2012 – January 2014
MOZILLA FOUNDATION

Social Media, Content Producer

• Led social media strategy for Mozilla & Mozilla’s Webmaker Project

• Supported product marketing & product launches & promoted international events such as MozFest and MakerParty

• Grew global audience engagement by following, sharing and celebrating user-made content

• Attracted over 265,000 new followers on Facebook, Twitter, and Tumblr through creative content strategy

• Published an average of 10 posts/day on multiple social media platforms

• Executed social media strategy for EOY fundraising campaign

• Earned 3,176 mentions of #ilovetheweb with 4.9M social media impressions without paid advertising

• Led creative for Webmaker Video Marketing Materials, winning 2012's RGD Social Good Design Award.

February 2010 – April 2013 (3 years, 2 months) Vancouver
REBECCAH MULLEN COMMUNICATIONS & DESIGN

Principal

Select Clients include:

• Social Media & Website Manager, Content Developer for City of Vancouver, Office of the Mayor, (Contract) March 2011 – July 2011

• Website and Data Development plus Email Campaign Management for Vision Vancouver Municipal Campaign, (Contract) August-November 2011

January 2001 – April 2002
BENTO BOX MEDIA

Account Manager, Marketing Manager

• Launched 8 new projects with existing clients, landed 9 new clients

• Project managed internal rebrand

• Secondary client relationship manager

• Lead proposal writer

• Authored media awareness campaigns resulting in Bento Box’s 2001 Georgia Straight’s Best of Vancouver issue ‘Best Web Design Company’

• Landed feature company profiles on Adobe.com and Azure Design & Architecture Magazine.

Education

2019
BCFED OH&S Committee Education

Occupational Health & Safety Committee Part I, 2019

2017, 2018
UBC Sauder School of Business

• Web Analytics for Site Optimization, 2017

• Measuring Marketing Campaigns Online, 2017

• Understanding and Managing Change, 2018

Capilano University

Graphic Design & Illustration Program

Langara College

Fine Arts Diploma Program

Creative Expertise

Digital Strategy

85%

Website Development

85%

Project Management

75%

Email Marketing & Social Media

95%

Adobe Creative Suite

95%

Content Management & Creation

90%

Administration & Technical

Google SEO (Analytics, AdWords, Search Console, Tag Manager)

75%

CMS (Drupal, WordPress)

85%

HTML & CSS (Intermediate)

45%

Salesforce Non-Profit Cloud, Pardot Admin, Chatter, Communities

50%

Email Marketing (Pardot, Constant Contact, MailChimp)

85%

Microsoft Suite, Sharepoint

65%