Resume

Experience

April 2014-July 2019
VANCOUVER FOUNDATION

Manager of Communications, Office of the President

• Represented the President & CEO’s office • designed and executed communications digital strategy • updated brand and tagline • oversaw development for all internal and external websites • designed, developed & implemented 1st community foundation Open Licensing Policy • led internal communications • manager of editorial calendar • oversaw social media • executed major marketing campaigns • produced digital and print content • created and managed datasets • administrator of Salesforce Chatter, Salesforce, Drupal CMS, Sharepoint intranet, Pardot email marketing, WordPress, Facebook Business, Hootsuite, Google Analytics, Google AdWords, Google Search Console, SurveyMonkey, Critical Mention & Meltwater media monitoring platforms.

March 2012 – January 2014
MOZILLA FOUNDATION

Social Media, Content Producer

• Led social media channels for Mozilla & Mozilla’s Webmaker Project • supported product marketing & product launches • promoted international events • grew global audience engagement • attracted over 265,000 new followers on Facebook, Twitter, and Tumblr • published an average of 10 posts/day • executed social media strategy for EOY fundraising campaign • earned 3,176 mentions of #ilovetheweb with 4.9M social media impressions • led creative for Webmaker Video Marketing Materials, winning 2012's RGD Social Good Design Award.

February 2005 – April 2013 (8 years, 3 months) Vancouver
REBECCAH MULLEN COMMUNICATIONS &

Lead, Project Management

Select Clients include • Social Media & Website Manager, Content Developer for City of Vancouver, Office of the Mayor, (Contract) March 2011 – July 2011 • Website and Data Development plus Email Campaign Management for Vision Vancouver Municipal Campaign, (Contract) August-November 2011

January 2001 – April 2002
BENTO BOX MEDIA

Lead Generation, Proposal writer, Marketing & Communications, Project Management

• Launched 8 new projects with existing clients, landed 9 new clients • project managed internal rebrand • secondary client relationship manager • lead proposal writer • authored media awareness campaigns resulting in Bento Box’s 2001 Georgia Straight’s Best of Vancouver issue ‘Best Web Design Company’ • landed feature company profiles on Adobe.com and Azure Design & Architecture Magazine.

Education

2019
BCFED OH&S Committee Education

Occupational Health & Safety Committee Part I, 2019

2017, 2018
UBC Sauder School of Business

Web Analytics for Site Optimization, 2017 • Measuring Marketing Campaigns Online, 2017 • Understanding and Managing Change, 2018

1995-1997
Capilano University

Graphic Design & Illustration

1993-1995
Langara College

Fine Arts Diploma Program

Creative Expertise

Digital Strategy

85%

Website Development

85%

Project Management

75%

Email Marketing & Social Media

95%

Adobe Creative Suite

95%

Content Management & Creation

90%

Administration & Technical

Google SEO (Analytics, AdWords, Search Console, Tag Manager)

75%

CMS (Drupal, WordPress)

85%

HTML & CSS (Intermediate)

45%

Salesforce, Chatter, Communities

50%

Email Marketing (Pardot, Constant Contact, MailChimp)

85%

Microsoft Suite, Sharepoint

65%